What does your role at LAKE involve?
My role mainly revolves around content such as blogs. I'm also responsible for developing our social media presence. I oversee all our social posts as well as promotions that are scheduled. I also have a hand in our email marketing efforts and do whatever else I need to do to support my Marketing Manager, Paul Barns with whatever he needs.
How long have you been with LAKE and what did you do before you joined?
I joined LAKE in December 2021. Prior to joining LAKE, I worked as a Marketing Executive at a virtual events company after graduating from Aston University.
What do you enjoy most about the work you do?
I like tapping into my creative side. I've really enjoyed thinking of new ways to drive engagement and I love learning how to do the job better.
If you had to pick out three achievements or pieces of work that you're particularly proud of from your time at LAKE, what would they be?
If I had to highlight 3 achievements, they would be my first blog post, generating my first lead and hosting my first webinar.
What does your background, experience and knowledge mean for customers?
My previous role also focused on finding and producing engaging content, so this experience has equipped me with the skills I need to help improve our output. This means I can generate better and more engaging content for customers.
What excites you most when you think about LAKE's future plans and the future of business systems in general?
In terms of LAKE's future plans, I am very excited to see how we continue to find new ways to be successful and how we can tap into new trends. When it comes to Business systems in general, I find AI and machine learning fascinating.
What do you do when you're not working?
When I'm not working I love Football, Basketball and MMA - just watching and training though - I haven't played competitively for a few years. Other than staying active, I like to socialise with friends whenever I can.
What is one item on your bucket list?
I love watching live sports, so I'd really like to watch an NBA Finals Game 7 live or to see a World Cup final live.
What would your specialist Mastermind subject be?
Premier League football.
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