SAP Business One New Business Sales

Apply for this position

Please send your CV along with a covering note explaining your suitability for this role to recruitment@lake.co.uk

Applications to reach us by close of business on 31st March 2026.

About the Role

The opportunity

This is a key growth role within LAKE and is intended to strengthen our ERP new business capability while also ensuring a strong commercial foundation for long-term customer success.

Reporting to the General Manager for ERP, you will be responsible for identifying, developing, qualifying and closing new-name ERP opportunities, while also helping to build strong early-stage customer relationships that support successful onboarding, long-term satisfaction and future account growth.

Key responsibilities

You will be expected to:

• Generate and convert new business opportunities for SAP Business One
• Build, manage and progress a healthy pipeline of qualified leads/opportunities
• Lead sales activity from first engagement through discovery, demonstration, proposal and close
• Conduct strong discovery meetings to understand customer objectives, challenges, processes and priorities
• Develop compelling solution propositions aligned to prospect requirements and business value
• Maintain accurate CRM records, opportunity plans and forecasts
• Help nurture strong early-stage customer relationships to support adoption, confidence and long-term success
• Contribute to the development and execution of sales campaigns, messaging and go-to-market activity within target sectors in close collaboration with marketing colleagues
• Share market, prospect and customer feedback to help improve sales performance and customer experience.

About the Candidate – who are we looking for?

Experience and knowledge

You will have:

• A strong track record in new business software, ERP or solution sales delivering on-target sales performance for at least two years
• Experience managing consultative B2B sales cycles with multiple stakeholders
• Knowledge of SAP Business One (highly advantageous)
• Experience of working (or desire to work) effectively in a small or mid-sized business environment
• Good general education; degree-level education is welcomed but not essential where relevant experience is strong

Personal Attributes

The successful candidate will be:

• Confident, energetic and highly motivated
• Commercially driven and focused on winning new business
• Consultative, credible and strong at building trust
• Resilient and positive in the face of setbacks
• Skilled at listening, questioning and understanding customer needs
• Strong at managing relationships through both sales and early customer engagement
• Organised and disciplined in managing priorities, follow-up and pipeline progression
• Comfortable working with senior decision-makers
• A clear and effective communicator, both verbally and in writing
• Strong in presentations, proposals, commercial conversations and close
• Collaborative and open to feedback, challenge and continuous improvement
• Self-managing, proactive and accountable
• Driven to learn about ongoing product advancements

Package Summary

• Basic salary of £60,000–£75,000
• OTE of £100,000 – £120,000 uncapped
• Remote working with occasional team meetings in Leeds
• Travel to prospect and customer sites as required
• 25 days holiday + statutory bank holidays, increasing with length of service
• Pension